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Attract Customers with Inbound Marketing

February 21 @ 12:00 - 13:00 CST

Learn how to create valuable experiences for potential customers that lead to brand engagement and loyalty with Rafael Obando.

Inbound marketing offers an opportunity that startups cannot miss to get their brands out there and create traction. The Inbound methodology is today one of the most relevant strategies, and the startups that apply it have experienced incredible results in visits, leads, and closed deal rates.

The Nasdaq Center is delighted to be joined by Rafael Obando, Head of East Coast and LATAM Partnerships at HubSpot for Startups, for a deep dive into how you can attract customers using Inbound marketing. In this webinar, Rafael will show you how to implement the fundamentals of Inbound marketing in your startups, presented by its creators (HubSpot). The best part is that you will be able to start as soon as you wish to implement these strategies that made our brand the thought leader in digital marketing and growth strategies that you know today!Brought to you by the Nasdaq Entrepreneurial Center and HubSpot for Startups.

Key Takeaways:

  • Produce high-quality content tailored to meet the needs and desires of your target audience.
  • Leverage email and social media marketing to build community around the brand.
  • Analyze customer interactions across the customer lifecycle to better understand their needs and desires.


Rafael Obando

Sales & Market Expert, HubSpot

Rafael Obando helps lead the HubSpot for Startups and Entrepreneurs program in the Americas, with the goal to extend the reach of inbound strategies in the region and help the startup ecosystem to grow better. Rafael has launched ventures for private investors and funds. He has an MBA from Babson College.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]


February 21
12:00 - 13:00 CST
Event Category:


Nasdaq Entrepreneurial Center
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