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B2B Marketing and Tailoring Your Brand

August 3 @ 11:00 - 12:00 CDT

Join Edmond Banayan as he covers Branding & B2B Marketing

Often, founders and entrepreneurs think of marketing as advertising or (these days) along the lines of digital marketing and social media influencers. This is a mistake. There is much more that goes into effectively planning, developing, and executing any/all aspects of your “marketing.” Moreover, Marketing Management is not just about your 4Ps. There are more factors at play and, once you determine the space you’re going after (B2C, B2B, B2E, B2G, etc.), your objectives, actions, decisions…become more tailored, dynamic, and significant.

In this session, Mr. Banayan will take you through relevant considerations for your brand and the what/when/how to maximize the ROI for your B2B marketing campaigns.


Edmond Banayan, MBA, MSIMC

Executive I Faculty & Lecturer I Innovation Enthusiast I Knowledge Seeker

Executive, Faculty Member & Lecturer, Innovation Seeker, Social Impact Enthusiast

Edmond is a seasoned healthcare and digital tech executive with more than 30 years of combined experience in healthcare, technology, management consulting, and capital raise / funding. He has managed and led teams in strategic planning, marketing, sales, account acquisition/management, and business development – while being affiliated with more than 60 organizations (early-stage companies, seed-stage companies, private companies, Fortune 500 companies). On the leadership front, Edmond’s management experiences have included Kaiser Permanente, Universal Health Services, Indiana University Health, PricewaterhouseCoopers, Chronaly Inc., Laynadane Inc., and more. Among his professional affiliations are the Parkinson’s Foundations, American Friends of Tel Aviv University, and the Los Angeles Venture Association (LAVA) where his leadership appointments involved areas such as Committee Chair, member of the Board, and more. Moreover, he enjoys working and collaborating with innovators, founders, and executives as demonstrated by his affiliation with multiple accelerators. Edmond received his undergraduate degree from UCLA and graduate degrees from University of Illinois (MBA) and Northwestern University (MSIMC).

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August 3
11:00 - 12:00 CDT
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