Whether you’re flying solo or growing your startup, there's a community of changemakers eager to connect and support you along your journey. Join us at these events — many virtual so you can attend from anywhere in the world — and start engaging with our global impact + innovation ecosystem!


[wp_events col=”4″ posts_per_page=”4″ category=”houston”]


[wp_events col=”4″ posts_per_page=”4″ category=”impact-hub,north-america,latin-america”]


Loading Events

« All Events

  • This event has passed.

Competitive Pricing for Sustainable Growth

March 19 @ 14:00 - 15:00 CDT

Learn how to develop and optimize your pricing strategy for subscriptions to scale your B2B business sustainably with Zahra Yarahmadi.

For B2B SaaS companies following a subscription model, effective pricing strategy is paramount and can significantly outstrip other factors like customer retention and cost-cutting in impacting a company’s bottom line. Crafting a pricing strategy for subscriptions, though intricate and demanding, is essential from the onset of a business.

The Nasdaq Center is thrilled to host Zahra Yarahmadi, Founder and CEO at BG Financial Consulting Group, for a deep dive into key considerations for B2B SaaS businesses exploring subscription-based pricing models. Entrepreneurs must adeptly balance optimal pricing that reflects the perceived value to subscribers while considering their payment preferences. In this talk you learn the importance of pricing in the subscription context, strategies for arriving at market-ready subscription pricing, and insights into how subscription pricing affects both revenue growth and overall financial health.

Key Takeaways:

  • Understanding the Importance of Pricing: grasping why effective pricing strategies are crucial for business success.
  • Strategies for Market-Ready Pricing: learning methods to develop and implement competitive pricing as you enter the market.
  • The Influence of Subscription Pricing: exploring how subscription-based pricing models affect a company’s revenue and profitability.


Zahra Yarahmadi

BG Financial Consulting Group LLC

With over 15 years of dynamic experience at the crossroads of finance, entrepreneurship, and sustainable growth, Zahra Yarahmadi excels in strategic financial management. Passionate about mentoring startups, she has aided over 100 ventures in securing $200 million in pre-seed and seed funds in the last four years. Her unique perspective, gained from working with both venture capital firms and startups, provides a deep understanding of aligning goals for sustainable business success.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]


March 19
14:00 - 15:00 CDT
Event Category:


Nasdaq Entrepreneurial Center
View Organizer Website


Online Event