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How to Create an Effective and Engaging E-mail Marketing Strategy

January 28 @ 11:00 - 12:00 CST

Feeling overwhelmed by creating content for email? Learn how to maximize the efficacy of your email and streamline the work in the process.

Do you have an email list or are you planning to build one? Would you like to create engaging and educational content with the potential for breaking records for opens, new subscribers, and conversions?

Rebekah Miel, Creative Director of Miel Design Studio, will share the secrets behind their content planning, scheduling, lead generation, and more. You’ll learn their top ten list of email do’s and don’ts, and Rebekah will walk you through a detailed case study. Rebekah will also share a few recommended resources for planning or refreshing your email marketing strategy.

In particular, Rebekah will showcase the following:

  • Top 10 List of Email Do’s and Don’ts
  • How to repurpose and automate evergreen content
  • Case study of planning an annual email cycle and how to organize, test, and improve your content


Rebekah Miel

Principal, Miel Design Studio

Overwhelmed by all of the elements that go into the design and marketing of your growing eco-minded or social impact business? With 16 years of experience working with brands like Burt’s Bees, Save the Children, Duke University, and Jada Pinkett Smith’s “Don’t Sell Bodies,” Rebekah Miel specializes in organizing chaos for changemakers.

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