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How to Organize a Successful CrowdFunding Campaign with Dawn Dickson

September 1 @ 11:00 - 12:00 CDT

Learn how to raise money using CrowdFunding, from an Entrepreneur who did it – Dawn Dickson, Founder and CEO of PopCom

Dawn Dickson was the first female founder to raise over $1 million through crowdfunding under the JOBS Act, and during this fireside chat she will share how she did it, and the lessons she learned on the journey to raising over $6 million from the crowd. This session will give you the true factors that lead to a successful crowdfunding campaign and highlight how you can use crowdfunding to raise capital on your own terms. Dawn is a candid speaker, and is passionate about giving real advice to help your business.

Founders will learn:

  • About the JOBS Act and why Dawn believes micro angel investors are the future of start-up funding
  • Tips and advice for managing a successful crowdfunding campaign
  • What to do after the campaign…keeping investors engaged and excited


Dawn Dickson

Founder and CEO of PopCom

Dawn Dickson-Akpoghene is a serial entrepreneur and inventor with over 20 years of experience in technology, marketing and business development. She has founded five successful cash flow positive companies since 2001, including Flat Out of Heels (2011) and PopCom (2017) and is considered to be a pioneer in the equity crowdfunding space.

Dawn has received numerous awards and accolades for her business savvy and pitching skills, and has been invited to speak on numerous panels and workshops and featured in countless media outlets including being named to the inaugural Forbes Next 1000 list (2021), being featured on the cover of Black Enterprise, seen in the March 2021 issue of Entrepreneur magazine, in Fortune, Fast Company, Venture Beat, Huffington Post, Essence Magazine, The Breakfast Club, CNBC/Yahoo series ‘The Biz Fix’ with Marcus Lemonis, and MSNBC ‘Your Biz’ Elevator Pitch. Dawn has an expertise in raising traditional and non-traditional business capital, having raised millions of dollars for her ventures since 2001l. In 2019, Dawn became the first female CEO globally to raise a secure token offering (STO) over $1 million using equity crowdfunding under Reg CF the JOBS Act. In 2020, Dawn raised a second fully subscribed equity crowdfunding campaign and a Reg A+ campaign bringing her total to $3.5M raised from over 5000 investors.

A recognized leader in entrepreneurship and technology, Dawn was in invited to testify before a Congressional Committee on Small Business in March 2020 in a hearing titled “Building Blocks of Change: The Benefits of Blockchain Technology for Small Businesses”. Dawn is the winner of the 2020 OBWS Entrepreneur of the Year award, a graduate of the 2019 Nasdaq Milestone Maker program, she was honored as one of the National Urban League Young Professionals ‘Heroes in the Movement’, featured as INC Magazine Top 100 Female Founders, featured in Who’s Who in Black Columbus, Who Who’s in Black Atlanta, and honored as one of Legacy Miami’s Top 40 Under 40 Leaders in South Florida. Dawn was awarded a design patent in 2020 for her invention of the PopShop Digital pop-up shop, an innovative new vending machine that leverages facial recognition and machine learning technology to capture customer data and insights.

Dawn received her B.A. in Journalism from The Ohio State University and studied technology at DeVry University. Dawn is a Techstars alumni, completing the program for her technology company PopCom in 2017. Additionally, Dawn is the host of the BARS! Podcast on Apple and Spotify where she shares her key learning as an entrepreneur over a hip-hop soundtrack. Dawn is a seasoned professional speaker, business advisor and angel investor. She continues to be recognized as one of the nation’s top retail tech entrepreneurs. She currently resides between Miami, FL and Columbus, OH with her husband Frederick and daughter, Nia.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]


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