Whether you’re flying solo or growing your startup, there's a community of changemakers eager to connect and support you along your journey. Join us at these events — many virtual so you can attend from anywhere in the world — and start engaging with our global impact + innovation ecosystem!



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How to tell your impact story and distinguish yourself from greenwashing

February 21 @ 12:00 - 13:30 CST

Amidst greenwashing, how do social enterprises cut through the noise and position themselves to attract customers and funders?

We constantly face greenwashing across all sectors, thanks to vague language like ‘green’, ‘natural’, and ‘environmentally friendly’, with businesses misrepresenting their environmental claims and causing customer confusion.

Amidst this confusion, how do we position our social enterprises to potential customers, segment audiences, and select the best channels to reach and funders to share our story and its impact on the people and planet?

Come and learn from the experience of Camilla Marcus Dew, Head of Ventures at Connection Crew CIC & Rebecca Ghim, Founder & Director at The Ferm. Be ready to spend the hour to know the challenges and tips in impact marketing.

We will provide you with a space for friendly impactful conversations surrounding the journeys of entrepreneurs in the climate space.

This is an event for:

  1. Individuals or organizations starting to develop circular/ sustainable solutions
  2. Sustainable start-ups looking to share their experience starting their initiatives
  3. Organizations supporting new sustainable businesses to launch


Impact Hub King’s Cross
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Impact Hub King’s Cross
34B York Way, London, N1 9AB
London, N1 9AB GB
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