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How to use Social Media for Sales Without Spending a Bunch of Money

September 29 @ 12:00 - 13:00 CDT

Join Marie Smith, CIO & Co-founder of Data 360 and she shares the best tools for using social media for sales

In the early days of social marketing, there was little competition for the dollar. Today, there is tons. You can spend thousands of dollars on a Facebook ad campaign, for example, and get no return on your investment. Just like competing for space in the newspaper years ago, you are not competing for eyes on social media. And since social media by its very nature is a “short attention span” media, it is 10 times harder to get their attention than it was with a newspaper ad. The ad headlines and copy are harder to write on Twitter or Instagram than in print.

Having an account with social media does not make you “into” social media any more than owning golf clubs makes you ready for the PGA tour. In fact, social media users are turned off by the business who opens accounts and does not engage and therefore becomes labeled as a pretender. The truth is, it is better to not have a social media icon on your website if you are not going to actively engage it.

Learn all the aspects of turning your social media account into a tool that engages your audience and produces customers ready to buy your products or services.

We’ll cover:

  • What are the best tools for using social media for sales
  • What types of sales are best for what type of social media platforms
  • How to create the best strategic roadmap for social media


Marie Smith

Chief Information Officer and Co-Founder at Data 360

Marie is a prolific leader, advisor, coach and mentor who works and advocates locally, regionally and nationally for digital and technology literacy, closing the economic gap using technology and ethical, equitable and explainable AI. See more of her work at http://bit.ly/data360-speakingworkshopsamples and her long bio at https://bit.ly/marielongbio.

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