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Optimize Your Customer Discovery Process

March 13 @ 17:00 - 18:00 CDT

Learn how customer discovery done right can propel your startup’s growth with Kanika Mehta.

“Talk to your customers” is common advice every entrepreneur has heard, and rightfully so: according to CB Insights, nearly half of startups that fail created a product or service that didn’t meet a real felt need in the market. But customer discovery, when done wrong, can actually hurt your business more than not doing it at all. Why? Because it reinforces a false positive.

The Nasdaq Center is excited to be joined by Kanika Mehta, User Experience Consultant at Empathy Research Labs, for an in-depth look into how to run customer discovery the right way for fast-paced startups. Kanika will talk about how to properly identify customers’ underserved needs and challenges to inform your value proposition and minimum viable product. You’ll walk away with the ability to craft insightful, non-biased questions while avoiding common pitfalls to place your product or service on a trajectory of success.

Key Takeaways:

  • How to run iterative customer discovery processes
  • Common mistakes and how to avoid them
  • Tips to remain cost-efficient and well-aligned with your product/service lifecycle


Kanika Mehta

User Experience Consultant, Empathy Research Labs

Kanika is the Founder and User Experience Consultant at Empathy Research Labs where she partners with product businesses, large and small to launch and scale consumer products by leveraging human-centered design. She is passionate about using consumer insights to inform product decisions that marry both the business and consumer needs. Kanika brings with her a wealth of experience from working as a User Experience Researcher at leading tech companies like Google where she has helped shape strategy and designs for hardware, enterprise and consumer products used by billions of users.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]


March 13
17:00 - 18:00 CDT
Event Category:


Nasdaq Entrepreneurial Center
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