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Product Market Fit with Pavan Katepalli

June 23 @ 11:00 - 12:00 CDT

No one tells you what to do to get PMF, they just describe what it looks like. In this session, Pavan will share exactly how to get there!

Pavan Katepalli, was an early stage C-level executive at Trilogy Education Services in late 2015. He attained Product Market Fit(PMF) fairly quickly and was acquired for $750M in mid 2019. After the exit, he was asked to give a talk about PMF. That’s when he realized that he had no framework for attaining it. That’s when he embarked upon studying PMF. He spent hundreds of hours reading, taking notes, and discussing PMF with founders.

In this session, Pavan will cover the culmination of his journey. He’ll share:

  • How to use customer interviews to gain context and hidden insight around the problem you’re solving
  • How to choose the right customer to build your product around
  • How to prioritize your product roadmap around customer interviews and actions
  • How to choose the right actions to measure stickiness in your product

You will walk away with 3 Key Takeaways:

  1. ABC. always be talking to customers. If you can’t get anyone to talk to you, then build.
  2. Listen to your repeat users, Not the ones that don’t use your product
  3. Retention curves must flatten


Pavan Katepalli

Pavan was an early stage C-level executive at Trilogy Education Services. Trilogy achieved Product Market Fit quickly and was acquired for $750M in mid 2019.

He currently spends his time:

  • Working on his new Company, https://hoptok.com
  • Writing about startups at https://pavan.vc
  • Angel investing(he writes 2 to 4 checks a year)
  • Hanging out with his cat, rabbit and wife

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.


June 23
11:00 - 12:00 CDT
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