How to tell your impact story and distinguish yourself from greenwashing

How to tell your impact story and distinguish yourself from greenwashing

Amidst greenwashing, how do social enterprises cut through the noise and position themselves to attract customers and funders?

We constantly face greenwashing across all sectors, thanks to vague language like ‘green’, ‘natural’, and ‘environmentally friendly’, with businesses misrepresenting their environmental claims and causing customer confusion.

Amidst this confusion, how do we position our social enterprises to potential customers, segment audiences, and select the best channels to reach and funders to share our story and its impact on the people and planet?

Come and learn from the experience of Camilla Marcus Dew, Head of Ventures at Connection Crew CIC & Rebecca Ghim, Founder & Director at The Ferm. Be ready to spend the hour to know the challenges and tips in impact marketing.

We will provide you with a space for friendly impactful conversations surrounding the journeys of entrepreneurs in the climate space.

This is an event for:

  1. Individuals or organizations starting to develop circular/ sustainable solutions
  2. Sustainable start-ups looking to share their experience starting their initiatives
  3. Organizations supporting new sustainable businesses to launch
Content Marketing for Impact Part 2: Deliver

Content Marketing for Impact Part 2: Deliver

Learn how to implement an effective marketing strategy / Apprendre à mettre en place une stratégie marketing efficace

(La traduction française suit)

Your products work and your services make a real impact. You know it, but does your target audience?

This two-part workshop series is designed for busy, impact-driven professionals in search of practical marketing solutions. Delivered by content marketing specialist Mariam Zohouri, this series is hosted by Impact Hub Ottawa and l’Atelier d’Innovation Sociale Mauril-Bélanger with the support of ACFO Ottawa.

In this hands-on session, offered with live French interpretation, you’ll work on developing a schedule for the first 30 days of your marketing strategy. You’ll dig into the stories you want to tell, the best platform(s) to meet your audience where they are and the tools (and communities) that will make your job easier.

Mariam Zohouri likes helping people. Especially if you want to help people, too, but can’t seem to get to the clients, customers and supporters whose problems you’re solving. Over the last ten years, industry leaders have trusted Mariam to help them do just that – using bold, human-centered storytelling to meet your people where they are and get them excited about your work.

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Vous avez une expertise et vos services offerts ont un réel impact. Vous le savez, mais qu’en est-il de votre public cible?

Cette série d’ateliers en deux parties est faite pour des professionnel.le.s n’ayant pas beaucoup de temps et mettant l’emphase sur l’impact, qui sont à la recherche de solutions pratiques en matière de marketing. Les ateliers sont offerts par la spécialiste en marketing Mariam Zohouri. Cette série est organisée par Impact Hub Ottawa et l’Atelier d’Innovation Sociale Mauril-Bélanger avec le soutien financier de l’ACFO Ottawa.

Dans cette session pratique, vous travaillerez à l’élaboration d’un calendrier pour les 30 premiers jours de votre stratégie marketing. Au banc d’essai, les histoires que vous voulez raconter, la ou les meilleures plateformes pour rejoindre votre public là où il se trouve et les outils (et communautés) qui vous faciliteront la tâche.

Mariam Zohouri aime aider les gens. Surtout si vous aussi vous voulez aider les gens, mais que vous n’arrivez pas à rejoindre votre clientèle. Au cours des dix dernières années, plusieurs leaders du secteur ont fait confiance à Mariam pour parvenir à leurs objectifs – en utilisant un narratif audacieux et centré sur l’humain afin de rejoindre vos collaborateurs.trices là où iels se trouvent et les enthousiasmer pour votre travail.

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Brown Bag Lunches are Impact Hub Ottawa’s (mostly) weekly lunch & learns led by Hubbers, for members and non-members alike. Topics vary each week, but you’re always sure to learn something new!

Please note:

  • A link to register via Zoom will be provided once you sign up on Eventbrite.
  • This event will be recorded and shared with Impact Hub Ottawa members and all who register.
  • This event will offer live French interpretation.

Tickets: To ensure that cost is not a barrier to participating, we’re offering a tiered pricing system for this event. Participants can choose between a free Regular ticket and a $10 Community Support ticket, which will help offset the cost of running this event.

Looking for a home away from home? Perhaps an Impact Hub Ottawa coworking membership is for you. Find out more here.

Consider becoming an Impact Hub Ottawa Virtual Member. This gives you access to our team of Coaches, community Slack, and all kinds of perks and resources to help you grow your business or career!

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Les Brown Bag Lunches d’Impact Hub Ottawa sont des ateliers hebdomadaires durant l’heure du lunch et facilités par des Hubbers pour les membres et non-membres. Les sujets varient chaque semaine, vous permettant d’apprendre quelque chose de nouveau à chaque fois!

Veuillez noter:

  • Un lien pour s’inscrire sur Zoom sera fourni une fois que vous vous serez inscrit.e sur Eventbrite.
  • Cet événement sera enregistré et partagé avec les membres d’Impact Hub Ottawa et tous.tes les participant.e.s.
  • Cet événement offrira une interprétation simultanée en français.

Billet: Par souci d’accessibilité, afin que le coût du billet ne soit pas un frein pour participer à l’activité, nous offrons une échelle de prix. Les participant.e.s peuvent choisir entre un billet gratuit régulier ou un billet de soutien communautaire de 10$, ce qui contribue à financer cet événement.

Vous souhaitez trouver un espace de travail inspirant? Pensez à devenir un membre co-working d’Impact Hub Ottawa. Pour en savoir plus, cliquez ici.

Envisagez de devenir un membre virtuel d’Impact Hub Ottawa. Cela vous donne accès à notre équipe de coachs, à la communauté Slack, et à toutes sortes d’avantages et de ressources pour vous aider à développer votre entreprise ou votre carrière!

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

1 Million Cups MSP

1 Million Cups MSP

1 Million Cups MSP

Each Wednesday morning, entrepreneurs around the country gather to share a (virtual) cup of coffee and present their latest ideas!

Join Impact Hub for the MSP Chapter of 1MC. Entrepreneurs will share their venture to gather ideas, feedback and support from the community.

Learn more here: https://www.1millioncups.com/msp

Join the weekly virtual conversations here! https://kauffman.zoom.us/j/92655072263

Finance Friday

Finance Friday

Tackle those dreaded financial tasks with the support of a like-minded community!

Does the idea of tackling your dreaded financial tasks stress you out? Or maybe you avoid it altogether until the very last minute?

It doesn’t have to be so hard!

Join Donte Curtis of Catch Your Dream Consulting for Finance Friday. On the last Friday of each month, Donte sets aside 1 hour to look over his budget, follow up on invoices and manage any other looming financial tasks. And he is inviting you to join him!

Finance Friday is a casual meetup that provides:

  • A judgment free zone to ask questions and share best practices among fellow social entrepreneurs
  • An accountability group
  • A safe space to talk about money