February 24


9:30 - 12:00

Event Category:

Impact Hub U.S.

Click to Register: Click to Register

Impact Hub Baltimore

Website: Organizer's Website

Impact Hub Baltimore

10 East North Avenue, Baltimore, MD 21202

Baltimore, MD, US, 21202

How well do you know your customers? Join us for this high-impact training on persona research and action planning to grow your business.

This two-part series with Twilight Quest on Feb 24 and Mar 3 will train you to create a buyer persona. Both sessions take place at in-person Impact Hub Baltimore from 9:30 to noon.

Personas are used to coordinate all areas of your enterprise (from marketing to sales to new product development). You create personas through researching and exploring your existing customers so you can identify exactly who your most ideal customer is. Understanding your customers will give you the confidence to make more informed business decisions.

In this hands-on training you will document and test your assumptions, create AND execute a persona research process for your enterprise, and then learn how to use your persona to make important business decisions.

This hands-on training series will require you to invest time (approx 5 hours) working on your business in between the two sessions.

You will walk away from this training with:

  • Persona research toolkit
  • Persona research data on your customers
  • Persona profile that you can begin using immediately

This training is for you if:

  • You are an established business with existing customers and product/service sales
  • You could benefit from a strategy to increase sales and other business outcomes
  • You commit to dedicating at least 5 hours between sessions

Pricing Policy

We are committed to offering affordable programming to our community. As part of our mission to advance equity, we ask business owners who can pay more to pay the full rate. This is an act of solidarity, and helps to keep our programming accessible for businesses just starting out.

If you are a business making over $150,000 in revenue per year or an organization with an annual budget over $500,000, please pay in full.

This training costs $250 per participant. While we have set the ticketing to a pay-what-you-can model, please respect a minimum of $150 per person. The price includes light refreshments, 2 training sessions, and free coworking on training days.

Please register ONLY if you can make BOTH training dates.