Strategic Communication and Branding

This session will explore it means to work across differences and establish a collective voice through strategic communication.

This workshop is for:

Young leaders (ages 18-29) with youth-serving programs based in Toronto (or the surrounding area’s).


Do you have programming that you now need to revamp and recalibrate because of COVID19?

Are you interested in learning new tips, tricks, and activities for creative digital outreach?

Are you looking to see how you can use your community as an anchor in straetgic branding?

Are you unclear how to amplify your collective voice?


Join us on Saturday, July 25th, 2020 at 12:00pm as we deep dive in Strategic Branding hosted by Sheila Sampath.

Between a global health pandemic and one of the largest social justice and racial equity uprisings in human history, we have collectively witnessed a cultural, political, economic and social shift in our countries, cities and communities in the last four months.

These shifts are happening within us too. In our homes, families, relationships, and within the organizations we lead. In many cases, we have been called into a state of pause and a time for reflection to understand our own role in the movement.

Workshop details to come – July 17th

The Trustee Hub will continue to provide trainings to support you in building a strong foundation for your work to have maximum impact during this Pandemic and beyond.


*Note: Priority will be given to SSCH Trusteed groups and other Youth grassroots group leads. If there are more spaces, others will be invited.


Event and Registration Info:

  • Registration for this session will close Friday, July 24, 2020 by 3pm EST
  • Bring Paper and pencil on standby for an activity

Facilitator Bio

Sheila Sampath (she/they) is an artist, activist designer, and educator living and working in Toronto. She is the Principal and Creative director at The Public, a community-centred design studio founded on principles of social justice and anti-oppression, and the Editorial and Art Director of Shameless magazine, a national feminist magazine for teen girls and trans youth. She was an assistant professor of alternative and speculative practices at the Ontario College of Art and Design and has facilitated workshops on creativity and community internationally. In 2020, she was named a YWCA Woman of Distinction, for her work in transforming the lives of women and girls through the arts.

The event is finished.