Strategic Pricing – Webinar
This a virtual instructor led webinar and will be on the Zoom platform. You must have a Zoom account in order to enter this webinar.
Pricing is the fastest and most effective way for companies to increase profitability. Studies show that a 1% increase in pricing has a greater positive impact on profitability than does a 1% increase in sales volume or a 1% decrease in costs. Unfortunately, too many companies do not think tactically about pricing and do not effectively price for profitability. This workshop is designed to help small business owners and managers to understand common mistakes that companies make in pricing and learn best pricing practices that will enable them to maximize company profitability.
This class is taught by a University of Texas Instructor and counts toward the 6-course requirement needed to earn your Business Skills Certification.
About the Instructor:
Walter Laich is President of Laich Financial Planning Group (LFPG) where he provides personal financial planning and business development services for entrepreneurs and nonprofit organizations. As an instructor with UT Austin’s Professional Education Program, Walter teaches several courses in financial management and business development to adult entrepreneurs.
The City of Austin is proud to be in compliance with the Americans with Disabilities Act. Reasonable modifications and equal access to communications will be provided upon request. For assistance please contact (512) 974-1897 or Relay Texas 7-1-1.
How do I access the class after registering?
You will receive instructions in your confirmation email.
Do I need to complete the evaluation?
Yes. Your feedback is important to us. By completing the evaluation, this ensures you have completed the webinar. The completed evaluation also guarantees you will receive credit toward the Business Skills Certification. If the evaluation is not submitted, the class will not apply to the Business Skills Certification.
Does this class apply to the Business Skills Certification Program?
Yes. You must complete the webinar and return the class survey.
Can I combine in-person classes and online classes to receive my Business Skills Certification?
Yes. Both classes apply to Business Skills Certification. It is dependent on you to contact the Business Skills Certification liaison when you have completed the required six classes.
If I can no longer attend the class, can I transfer my registration to another class or day?
Yes. You can request a transfer up to 1 day before the event. You will need to contact the Small Business Program at [email protected]
Which webinars apply toward the Small Business Program’s Business Skills Certification?
The following webinars apply toward the Business Skills Certification. If you do not see a webinar on the schedule, please check the schedule later:
- Determine Your Business Structure
- How to get Investors
- Human Resources Basics
- Supervisory Excellence
- Managing Your Cash Flow
- Social Media Best Practices
- Small Business Recordkeeping
- Small Business Accounting
- Strategic Pricing
- How to Write a Business Plan
- Marketing Essentials
- Understanding Business Taxes