Behind every fast-growing startup is the ability to successfully attract, engage, and delight customers.
To do so, high-growth companies must focus on adding value to customers at every stage of their journey. Inbound marketing, sales, and service are well-known methodologies for achieving customer value.
General Catalyst and HubSpot are excited to announce ELEVATE, a free virtual accelerator consisting of eight 1-hour sessions designed to help early-stage startups learn the principles of inbound marketing and create a growth playbook tailored to the needs of their customers. Startups will be invited to attend an exclusive, four-week program where they will join Master Classes led by HubSpot experts to learn inbound methodology fundamentals, and case studies led by General Catalyst portfolio founders and executives to better conceptualize how to apply these principles. In the fourth week, startups will complete a Master Class and case study focused specifically on fundraising led by General Catalyst investors and portfolio founders.
The summer will culminate with a final pitch event to a live audience at INBOUND19!
Featuring experts from HubSpot, General Catalyst, Stripe, Gusto, B12, and Verta.AI, ELEVATE will teach high-potential startups how to grow better. If you have a social venture or startup and you are looking to grow, apply to ELEVATE today: https://offers.hubspot.com/startups/elevate
Applications close Sunday, May 26th at midnight EDT. Attendees will be notified of their acceptance no later than June 1.
ELEVATE ACCELERATOR SCHEDULE:
Week 1: Attract – June 4th and 6th
Master Class: As an emerging company, nothing is more important than driving traffic to your website. The easiest way to attract traffic begins with understanding your target audience.
Case Study: Learn how Gusto navigated customer discovery and set up their online presence to attract early customers, and become a top payroll and benefits provider for small businesses.
Week 2: Engage – June 11th and 13th
Master Class: Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.
Case Study: Learn how Stripe built their sales strategy and engaged repeat visitors to become the leading payments platform for internet businesses.
Week 3: Delight – June 18th and 20th
Master Class: The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound approach, delighting customers should be treated with the same care and attention as all the other steps of the methodology.
Case Study:Learn how B12 has continued to delight early customers with their AI-built website product through their deliberate focus on customer success.
Week 4: Present – July 9th and 11th
Master Class: With an inbound marketing practice in motion, startups might also be ready to raise seed capital to help fuel anticipated growth. Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process.
Case Study: Learn how an early stage GC founder built and presented a crisp narrative and secured top investors for her seed round.
“She Breaks Barriers” program for ventures removing the barriers faced by girls and young women in sport
Teams have the chance to co-create with adidas and win €15,000
Start-ups, non-profits and initiatives can apply until July 7
adidas and Impact Hub today opened applications for the “She Breaks Barriers” program, which will support changemakers that are removing the barriers that stand between girls and sport. Early-stage start-ups, non-profits and other initiatives that operate in Germany and address access, gender stereotype and visibility barriers faced by girls in sport have until July 7 to apply for the three-month program. It aims to inspire and enable girls and young women under the age of 25 — who at this age are at particularly high risk of being systematically shut out of sport.
She Breaks Barriers is a series of adidas initiatives to inspire and enable the next generation of female athletes, creators, and leaders. This program is run in partnership with the social entrepreneurship network Impact Hub — one of the world’s largest communities for positive change — and draws on their expertise to find and boost ventures that remove barriers to sport for girls. We are looking for changemakers who address any relevant barriers, from safety concerns to a lack of opportunity and access to sport or limited visibility of female sports in the news and in the local sports club.
“At adidas, we believe that through sport, we have the power to change lives. ‘She Breaks Barriers’ is about inspiring and enabling the next generation of strong, confident leaders. It’s about removing the barriers between women and sport, and providing them with the tools necessary to lift themselves and others up, on and off the pitch”, Luc Van Hoeckel, adidas’ Director of Social Impact.
The selected teams will have the chance to get mentoring and coaching from experienced adidas experts, attend three tailored business clinics, co-create with adidas & access the global network of both adidas and Impact Hub, and win € 15,000.
“The program is not just about removing challenges that girls and young women encounter on the sports pitch but also about breaking the societal barriers that prevent them from participating in sport: The ventures we are looking for could be anything from initiatives that eliminate gender and sports stereotypes to mobile apps ensuring safe transport for girls to their training”, Gabriela Gandel, Impact Hub’s Global Executive Director.
Any early-stage start-ups, non-profit organizations and initiatives that operate in Germany can apply, as long as they have a unique, innovative and creative approach to removing barriers for girls in sport, a proof of concept, and a sustainable financial, funding or business model.
adidas has its roots in Germany but it is a truly global company. Around the world, the company employs over 57,000 people. Employees from about 100 nations are working at the global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year, adidas produces over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide.
About Impact Hub:
Impact Hub is a global network focused on building communities for impact at scale. With 100+ communities of 16,000+ change-driven entrepreneurs in more than 50 countries across five continents, Impact Hub is one of the world’s largest communities and accelerators for positive change. We build ecosystems to drive collaboration and entrepreneurial innovation around the Global Sustainable Development Goals through locally rooted Impact Hubs, as well as with partners and allied networks.