adidas and Impact Hub expand Community Lab Program to Houston
Calling for Local Social Entrepreneurs and Impact Ventures Working at the Intersection of Access and Equity in Sport
Houston, TX — Building upon its mission to uplift Black and Latino/a/e social entrepreneurs on their journeys to drive real change and advance equity in sports for their communities, adidas has opened applications for the 2024-2025 Community Lab cohort to Houston area entrepreneurs! From now through September 23, 2024, potential participants are invited to learn more and apply at https://impacthub.net/works/adidas-community-lab/.
In partnership with a team comprising leaders at Impact Hub Houston, Impact Hub New York, and the global Impact Hub network, the adidas Community Lab is expanding its footprint and accepting applicants from Houston, Toronto, Los Angeles, Atlanta, and New York. adidas and collaborators Impact Hub, i.e. (Industry Education), and Black Ambition will co-create programming that helps elevate participants’ clear visions into impactful futures.
This year, the adidas Community Lab cohort will select entrepreneurs to receive eight months of intensive programming and $75,000 in grant funding to put their learnings into practice and generate growth for their business. Community Lab support elements include:
Mentorship
Expert pitch training
Exclusive access to workshops, community connections and fireside chats
Networking opportunities with adidas executives and top industry leaders
“As Community Lab enters its third year, we are thrilled to cultivate a larger cohort of social entrepreneurs who share our vision of removing barriers to accessing sport for the communities we collectively serve,” said Ayesha Martin, Senior Director of adidas Purpose.
Michelle Avalos, Co-Founder of Impact Hub Houston, shared: “Impact Hub is thrilled to partner and support this third iteration of adidas Community Lab, empowering visionary leaders who are advancing SDG3 —Good Health and Wellbeing — and SDG10 — Reduced Inequalities. Together, we’re helping entrepreneurs create equitable access to sports and foster healthier, more inclusive communities for all.”
“Black Ambition was founded to create the space, bespoke opportunities and relationships needed for underrepresented founders to excel, uninterrupted. We are excited to partner with adidas Purpose to extend elements of our renowned, global founder support model to social impact entrepreneurs positively transforming their communities through sports and wellness,” added Jermeen Sherman, Managing Director Black Ambition.
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.
About Impact Hub & Impact Hub Houston
Impact Hub leads the charge in creating communities for impact-driven entrepreneurs. Its diverse network of over 120 Impact Hubs in 69 countries around the world help people build better businesses, design impactful solutions, and reimagine the future with resources and support from local and regional ecosystems. Part of this network and Regional Lead for North America, Impact Hub Houston inspires, connects, and empowers entrepreneurs to transform their ideas into impact, build strong innovation and startup foundations, leverage diverse professional networks, and access new capital strategies and resources.
About Industry Education
This year programming is further enhanced by a bespoke leadership module by i.e. i.e. (Industry Education) is a startup venture enabling diverse creatives an accessible pathway to turn their dreams into meaningful professional careers through an apprenticeship network and leadership development series offered in partnership with leading corporations. i.e. founder and CEO Jessica Smith is an expert in leadership education and co-founder of adidas S.E.E.D.
About Black Ambition
Black Ambition is a non-profit organization founded by Pharrell Williams working to close the opportunity and wealth gap through entrepreneurship. They invest capital and resources in high-growth startups founded by Black and Hispanic entrepreneurs. They believe entrepreneurs historically left out of traditional investment funnels are building the companies of tomorrow. To date, they have mentored more than 1,000 underrepresented founders and awarded more than $10m to 101 dynamic entrepreneurs. They will support adidas Community Lab with specific programming sessions and an immersive network cultivation experience.
In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program for social entrepreneurs of color.
Through knowledge sharing and funding, the program cultivates a thriving ecosystem for changemakers to accelerate impact and deliver initiatives at the intersection of sport, equity and creativity for Black and Latinx communities.
Earlier this year, adidas announced its newest program, Cultivate & B.L.O.O.M., designed to equip entrepreneurs of color with tools and resources to enable them to accelerate growth and maximize impact. As part of adidas’ United Against Racism commitments and celebration of boundary-breaking Black women, Cultivate & B.L.O.O.M. is further closing the opportunity gap that exists for Black and Latinx social entrepreneurs by elevating, co-creating with and funding entrepreneurs creating change in their communities.
17% OF BLACK WOMEN ARE IN THE PROCESS OF STARTING OR RUNNING NEW BUSINESSES, COMPARED TO 10% OF WHITE WOMEN, AND 15% OF WHITE MEN. DESPITE THIS EARLY LEAD, ONLY 3% OF BLACK WOMEN ARE RUNNING MATURE BUSINESSES. Harvard Business Review, May 2021
Through an intentional selection process, eight Black women social entrepreneurs were identified to participate in the first-ever Cultivate & B.L.O.O.M. cohort. The first cohort kicked off in July 2022 and will graduate in March 2023.
Throughout their nine months in the program, entrepreneurs have access to a tailored portfolio of resources and opportunities from within and outside of the adidas ecosystems that will serve to accelerate their impact. These resources include funding, access to industry experts, mentorship, workshops, fireside chats and visibility into adidas’ networks.
Funding: adidas awards each entrepreneur $100,000 to apply to the growth and development of their organization.
Mentorship: Entrepreneurs are assigned mentors from a talented pool of women of color across adidas who hold positions on its product, retail, marketing, creative and digital teams, and meet with them once a month.
‘Office Hours’ Workshops: Each month, entrepreneurs attend workshops led by experts from adidas’ internal and external networks. The workshops cover key topics meant to aid in business development.
Fireside Chats: Cultivate & B.L.O.O.M. welcomes powerful women of color to hold monthly conversations on topics like innovation, networking and self-care. Speakers have included Black Ambition CEO and author Felecia Hatcher, Parkwoods Philanthropy Director Ivy McGregor, actress, producer, screenwriter Lena Waithe and yoga and healing justice facilitator Alli Simon.
Tools: Participants are given a one-year subscription to Ureeka, a small business growth engine, and are plugged into the adidas Community platform where they learn from and interact with leaders in business, sport and creative industries. They are also connected to the many resources Impact Hub offer.
After graduating from the program, participants become a partner in the “Innovation Network”, a network of social impact partners that seek to drive forward change within their communities and organizations. This portfolio of partners will enable adidas to continue strengthening the diversity of our partnership network, increase our reach within key markets and deepen our relationships over time.
Ayesha Martin, Director of Global Purpose at adidas said: “At adidas, we are committed to changing lives through sport, and are excited about the opportunity to– through Cultivate & B.L.O.O.M.– start to address and remove systemic barriers Black & Latinx community change-makers on the rise face. This is just the beginning, with so much more to do.”
Join us in celebrating our first Cultivate & B.L.O.O.M. cohort of powerful women entrepreneurs who are having far-reaching impact on their communities.
Annya Santana, Hood Health: Hood Health’s the first media platform and lifestyle brand at the intersection of health, wellness and culture. A rare space that focuses on inclusive, practical, functional wellness of people of color through thoughtful, educational, entertaining content where nutritional, physical, mindful wellbeing and culture collide. IG: @hood_health
Briana Thompson, Spiked Spin & Wellness Co: Briana launched Spiked Spin & Wellness Co in 2016 to diversify the state of health and wellness by creating classes and resources for Black women and allies to feel seen and supported. Spiked Spin has since grown its ridership to over 4,000 people in NYC and offers indoor cycling, Pilates, yoga, nutrition guides and monthly group mental check-in sessions with licensed therapists and psychologists. IG: @spikedwellness
Corinne Milien, WRK: Corinne founded WRK, a talent sourcing firm specializing in connecting sports, media and entertainment companies with a community of qualified talent, to eliminate bias and barriers for those historically excluded from traditional hiring practices. Her infectious energy towards “doing good” for others and ultimately paying it forward is helping to level the playing field for all. IG: @lets.do.wrk
Elisa Shankle, HealHaus: Elisa merged her passion for integrated mindful and holistic approaches to wellness with her passion for design to create HealHaus, a one stop shop for diverse healing services, available at its Brooklyn flagship location or through an online subscription-based membership or workplace program. IG: @healhaus
Jasmyne Spencer, The Black Women’s Players Collective: Serving on the executive board of BWPC, a nonprofit created by the Black players in the National Women’s Soccer League to advance opportunities for Black girls in sport and beyond, Jasmyne helps elevate the image, value and representation of Black women as athletes and leaders across industries. IG: @blackwplayercollective
Lauren Spearman, R&B Yoga: Noticing a lack of diversity in the yoga community she was so passionate about, Lauren created R&B Yoga to break down barriers to yoga for those who’ve previously not felt included in the community. By blending upbeat, modern music with beginner-friendly techniques, the classes encourage body positivity and make fitness accessible to all in a welcoming, lighthearted and fun environment. IG: @rnbyoga
Sinikiwe Dhliwayo, Naaya: Sinikiwe is committed to using wellness as a means to make society more equitable and just, which led her to found Naaya. By highlighting practitioners and instructors of diverse backgrounds and bodies, Naaya is disrupting the status quo of the wellness industry, helping change the wellness narrative from exclusive to inclusive and creating safe spaces for BIPOC folks to exist as the fullest expression of their humanity. IG: @naaya.wellness
Wanda Jones, The Ahmaud Arbery Foundation: Committed to honoring her son, Ahmaud Arbery, she created the Ahmaud Arbery Foundation to empower, serve and affirm Black boys on their journeys towards mental wellness. IG: @ahmaudarberyfoundation
The next cohort, which will focus on equipping and empowering Latinx social entrepreneurs, will kick off in 2023, with the cohort application opening in June. To participate, entrepreneurs must be at a company or organization:
Based in Portland, Oregon – home to adidas’ North America head office
Within early-stage development (first 1-3 years)
With at least one Black and/or Latinx founder
Whose purpose is aligned to removing barriers of access to and safety in sport at the intersection of community, equity and creativity.
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About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of € 21.2 billion in 2021.
About Impact Hub
Impact Hub is a global network catalyzing entrepreneurial action and business for good. With 108+ locations across 60+ countries and 25,000+ people driving change, they connect entrepreneurs and innovators to large organizations, investors, and the public sector. Why? To enable inclusive and sustainable innovation – at scale.
About Blavity.org
Blavity.org is a new racial equity and social impact organization created by the founders of Blavity Inc. Blavity.org Foundation is not-for-profit group to drive Black economic advancement forward through entrepreneurial fellowship programs featuring grants, education, and sponsorship. A groundbreaking social-cause organization, Blavity.org’s Foundation has been created by Blavity Inc., the leading media company for Black culture and millennials. Blavity.org was built to further Blavity Inc.’s social impact through the development of digital programs designed to advance economic progress and racial equity for Black entrepreneurs. Blavity.org understands the need of a foundation to drive, support, and amplify Black economic achievement and mobility.
Behind every fast-growing startup is the ability to successfully attract, engage, and delight customers.
To do so, high-growth companies must focus on adding value to customers at every stage of their journey. Inbound marketing, sales, and service are well-known methodologies for achieving customer value.
General Catalyst and HubSpot are excited to announce ELEVATE, a free virtual accelerator consisting of eight 1-hour sessions designed to help early-stage startups learn the principles of inbound marketing and create a growth playbook tailored to the needs of their customers. Startups will be invited to attend an exclusive, four-week program where they will join Master Classes led by HubSpot experts to learn inbound methodology fundamentals, and case studies led by General Catalyst portfolio founders and executives to better conceptualize how to apply these principles. In the fourth week, startups will complete a Master Class and case study focused specifically on fundraising led by General Catalyst investors and portfolio founders.
The summer will culminate with a final pitch event to a live audience at INBOUND19!
Featuring experts from HubSpot, General Catalyst, Stripe, Gusto, B12, and Verta.AI, ELEVATE will teach high-potential startups how to grow better. If you have a social venture or startup and you are looking to grow, apply to ELEVATE today: https://offers.hubspot.com/startups/elevate
Applications close Sunday, May 26th at midnight EDT. Attendees will be notified of their acceptance no later than June 1.
ELEVATE ACCELERATOR SCHEDULE:
Week 1: Attract – June 4th and 6th
Master Class: As an emerging company, nothing is more important than driving traffic to your website. The easiest way to attract traffic begins with understanding your target audience.
Case Study: Learn how Gusto navigated customer discovery and set up their online presence to attract early customers, and become a top payroll and benefits provider for small businesses.
Week 2: Engage – June 11th and 13th
Master Class: Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.
Case Study: Learn how Stripe built their sales strategy and engaged repeat visitors to become the leading payments platform for internet businesses.
Week 3: Delight – June 18th and 20th
Master Class: The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound approach, delighting customers should be treated with the same care and attention as all the other steps of the methodology.
Case Study:Learn how B12 has continued to delight early customers with their AI-built website product through their deliberate focus on customer success.
Week 4: Present – July 9th and 11th
Master Class: With an inbound marketing practice in motion, startups might also be ready to raise seed capital to help fuel anticipated growth. Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process.
Case Study: Learn how an early stage GC founder built and presented a crisp narrative and secured top investors for her seed round.
“She Breaks Barriers” program for ventures removing the barriers faced by girls and young women in sport
Teams have the chance to co-create with adidas and win €15,000
Start-ups, non-profits and initiatives can apply until July 7
adidas and Impact Hub today opened applications for the “She Breaks Barriers” program, which will support changemakers that are removing the barriers that stand between girls and sport. Early-stage start-ups, non-profits and other initiatives that operate in Germany and address access, gender stereotype and visibility barriers faced by girls in sport have until July 7 to apply for the three-month program. It aims to inspire and enable girls and young women under the age of 25 — who at this age are at particularly high risk of being systematically shut out of sport.
She Breaks Barriers is a series of adidas initiatives to inspire and enable the next generation of female athletes, creators, and leaders. This program is run in partnership with the social entrepreneurship network Impact Hub — one of the world’s largest communities for positive change — and draws on their expertise to find and boost ventures that remove barriers to sport for girls. We are looking for changemakers who address any relevant barriers, from safety concerns to a lack of opportunity and access to sport or limited visibility of female sports in the news and in the local sports club.
“At adidas, we believe that through sport, we have the power to change lives. ‘She Breaks Barriers’ is about inspiring and enabling the next generation of strong, confident leaders. It’s about removing the barriers between women and sport, and providing them with the tools necessary to lift themselves and others up, on and off the pitch”, Luc Van Hoeckel, adidas’ Director of Social Impact.
The selected teams will have the chance to get mentoring and coaching from experienced adidas experts, attend three tailored business clinics, co-create with adidas & access the global network of both adidas and Impact Hub, and win € 15,000.
“The program is not just about removing challenges that girls and young women encounter on the sports pitch but also about breaking the societal barriers that prevent them from participating in sport: The ventures we are looking for could be anything from initiatives that eliminate gender and sports stereotypes to mobile apps ensuring safe transport for girls to their training”, Gabriela Gandel, Impact Hub’s Global Executive Director.
Any early-stage start-ups, non-profit organizations and initiatives that operate in Germany can apply, as long as they have a unique, innovative and creative approach to removing barriers for girls in sport, a proof of concept, and a sustainable financial, funding or business model.
adidas has its roots in Germany but it is a truly global company. Around the world, the company employs over 57,000 people. Employees from about 100 nations are working at the global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year, adidas produces over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide.
About Impact Hub:
Impact Hub is a global network focused on building communities for impact at scale. With 100+ communities of 16,000+ change-driven entrepreneurs in more than 50 countries across five continents, Impact Hub is one of the world’s largest communities and accelerators for positive change. We build ecosystems to drive collaboration and entrepreneurial innovation around the Global Sustainable Development Goals through locally rooted Impact Hubs, as well as with partners and allied networks.
