Impact Hub Berlin
Online Event
IMPORTANT NOTE: This online event will take place on our new learning platform RISE Academy. To attend, you also need to sign up there and then go to the events section:
https://riseacademy-berlin.learnworlds.com/
EVENT DESCRIPTION
In this session, founders will dive into the essentials of unit economics – the key financial metrics that determine the success and sustainability of a startup. Using a real company case study, participants will learn how to calculate Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), churn rates, and break-even points. More importantly, they will explore what these numbers mean for growth, scalability, and long-term financial health.
The session will also highlight common pitfalls in financial planning and provide strategies to avoid them. This workshop is designed for early-stage and scaling startups that want to strengthen their financial planning and be better prepared for conversations with investors.
About the Speaker
As Managing Partner at The Startup CFO, Jaime Medina supported over 300 startups with fractional CFO services, helping founders navigate financial strategy, fundraising, and growth. Before co-founding The Startup CFO, Jaime gained valuable experience in management consulting at McKinsey & Company, advising companies on strategy and performance. He holds graduate degrees from Rockefeller University and Cornell University, where he was awarded both the La Caixa and Caja Madrid Fellowships.
