For all Impact Hub Houston Members and Community:

Behind every fast-growing startup is the ability to successfully attract, engage, and delight customers.

To do so, high-growth companies must focus on adding value to customers at every stage of their journey. Inbound marketing, sales, and service are well-known methodologies for achieving customer value.

General Catalyst and HubSpot are excited to announce ELEVATE, a free virtual accelerator consisting of eight 1-hour sessions designed to help early-stage startups learn the principles of inbound marketing and create a growth playbook tailored to the needs of their customers. Startups will be invited to attend an exclusive, four-week program where they will join Master Classes led by HubSpot experts to learn inbound methodology fundamentals, and case studies led by General Catalyst portfolio founders and executives to better conceptualize how to apply these principles. In the fourth week, startups will complete a Master Class and case study focused specifically on fundraising led by General Catalyst investors and portfolio founders. 

The summer will culminate with a final pitch event to a live audience at INBOUND19!

Featuring experts from HubSpot, General Catalyst, Stripe, Gusto, B12, and Verta.AI, ELEVATE will teach high-potential startups how to grow better. If you have a social venture or startup and you are looking to grow, apply to ELEVATE today: https://offers.hubspot.com/startups/elevate

Applications close Sunday, May 26th at midnight EDT. Attendees will be notified of their acceptance no later than June 1.

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ELEVATE ACCELERATOR SCHEDULE:

Week 1: Attract – June 4th and 6th

  • Master Class: As an emerging company, nothing is more important than driving traffic to your website. The easiest way to attract traffic begins with understanding your target audience.
  • Case StudyLearn how Gusto navigated customer discovery and set up their online presence to attract early customers, and become a top payroll and benefits provider for small businesses.

Week 2: Engage – June 11th and 13th

  • Master Class: Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.
  • Case Study: Learn how Stripe built their sales strategy and engaged repeat visitors to become the leading payments platform for internet businesses.

Week 3: Delight – June 18th and 20th

  • Master Class: The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound approach, delighting customers should be treated with the same care and attention as all the other steps of the methodology.
  • Case Study: Learn how B12 has continued to delight early customers with their AI-built website product through their deliberate focus on customer success.

Week 4: Present – July 9th and 11th

  • Master Class: With an inbound marketing practice in motion, startups might also be ready to raise seed capital to help fuel anticipated growth. Successfully raising a seed round requires a compelling narrative, a thoughtful plan of action, and an understanding of the documents and requirements from potential investors during the process.
  • Case Study: Learn how an early stage GC founder built and presented a crisp narrative and secured top investors for her seed round.

Apply to ELEVATE today: https://offers.hubspot.com/startups/elevate  Applications close Sunday, May 26th!

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