by | Oct 27, 2026
How to optimize your brand’s reach and discoverability.
When someone searches for your business online or asks AI for a recommendation, will they find you, and will they trust what they find?
Your website and social media accounts tell your story, but what others say about your business also shapes your reputation. As people increasingly use AI-powered search tools to find companies, services, and experts, earned media and credible third-party coverage can play a valuable role in helping people discover you.
At November's Social Media Breakfast Houston, Felicia Perez, APR, founder and president of FAR Public Relations, will share how to develop a practical PR strategy that supports your business goals and strengthens your online presence.
Drawing on her experience as a former television news producer and PR strategist, Felicia will explain how to identify stories worth telling, earn media attention, coordinate PR with social media, and measure the results of your communications efforts.
We'll also discuss how to handle negative coverage, criticism, and online harassment when your reputation is at risk.
Whether you work in marketing, communications, a nonprofit, or run your own business, you'll leave with ideas you can apply to improve how people find and perceive your organization.
What you will learn:
- How to build a PR plan with clear goals, target audiences, key messages, and measurable objectives.
- Why earned media and third-party credibility matter for online visibility, including how AI search tools discover and cite information.
- How to coordinate media relations and social media to strengthen your message and reach more people.
- Practical ways to extend the life of media coverage and thought leadership through social content.
- How to evaluate results beyond vanity metrics and approach negative press or online criticism.
REGISTRATION
Space is limited. Please reserve your spot in advance so we can plan for breakfast and seating.
SPEAKER
Felicia Perez, APR, Founder and President, FAR Public Relations
Felicia Perez, APR, is the founder and president of FAR Public Relations, a Houston-based public relations agency that helps organizations build visibility, strengthen their reputations, and connect with the audiences who matter most.
A former television news producer turned PR strategist, she brings a unique perspective to storytelling, media relations, and brand communications. She is a past president of PRSA Houston, an adjunct instructor at the University of Houston's Valenti School of Communication, and a nationally recognized PR professional whose work has earned industry honors, including a PRSA Silver Anvil Award of Excellence and recognition as one of PRSA's 2026 Women of Impact.
Website
LinkedIn
DETAILS
📅 Date & Time: Friday, November 13, 2026, 8:30 AM – 10:30 AM (9:00 AM online)
📍 Location: The Ion, 4201 Main Street, Houston, TX 77002
🚗 Parking: Red Lot- Enter 4203 Fannin Street for direct access. Complimentary up to 3 hours. Ion District Parking Garage- Enter 4111 Fannin Street. Complimentary up to 2 hours.
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.
LIVESTREAM LINKS
YouTube
Linkedin
Facebook
THANK YOU TO OUR SPONSORS
A special thank you to our sponsors: Walmart, Impact HUB Houston, The Ion, Zoetica Media, Mighty Strategic Consulting, and SmartSocialMastery.
SMBHOU NEEDS YOU
The Social Media Breakfast of Houston connects a community of over 1,600 PR, Marketing, and Small Business professionals who meet monthly to learn, connect, and collaborate. We’re looking for breakfast sponsors to help fuel the conversation for just $100 per month. Want to be an exclusive sponsor in your category? 📧 [email protected]
by | Oct 27, 2026
Make a difference this holiday season and learn something new at the same time!
On December 11th, the Houston Social Media Breakfast will meet with 10 local nonprofits to help them with a strategy to use social media for their charity. Eligible nonprofits receive pro bono advice from SMBHOU members with the goal of collaboratively developing an actionable, micro social media plan. Together, nonprofits will learn how to hone their social media approaches, tools, and technique while this working session allows SMBHOU members to give back to the community by sharing a special gift that only they can give – their expertise.
2026 CHOSEN NONPROFITS
To be announced!
To have your Houston-area nonprofit considered, please complete the application by the deadline on Sunday, October 4.
EVENT DETAILS
📅 Date & Time: Friday, December 11, 2024, 8:30 AM - 10:30 AM
📍 Location: 4201 Main Street, Houston, TX 77002
🚗 Parking: Red Lot - Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion. This lot is for guest and event parking. Complimentary parking for up to 3 hours.
Ion District Parking Garage - Enter 4111 Fannin Street into your GPS for directions directly to this parking garage, located a block away from the Ion. Our garage is available to all tenants and guests of the Ion and Ion District. Complimentary parking for up to 2 hours.
🥐 Breakfast: Enjoy a complimentary continental breakfast and coffee.
SCHEDULE
8:30am - Grab breakfast and network with peers
9:00am - SMBHOU in-person event begins (no livestream)
10:30am - End of the event
LIVESTREAM LINKS
This event is in-person only.
SPONSORSHIP
We’re so grateful for the support we receive from our community to make this even possible every year. If you'd like to get in touch about current and future sponsorship opportunities, send an email to [email protected].
THANK YOU TO OUR SPONSORS!
The Ion
Mighty Strategic
Impact Hub Houston
Zoetica
Smart Social Mastery
CALLING ALL VOLUNTEERS!
This event wouldn't be possible without the generosity of our volunteers. We're currently looking for Table Leader and Scribe volunteers. Click here to learn more about these roles and apply.
by | Oct 27, 2026
Join Impact Hub Houston's monthly space for entrepreneurs & changemakers to be Actively HUMAN, together. Led by Tracie Jae (The Quiet Rebel)
**SUMMER PAUSE**
During June & July 2026 - we invite you to join us for unstructured community co-working time.
Mark Your Calendar: It's Time to Connect!
Are you working on a solution or startup that creates positive impact in our community? Then you have a standing invitation to join Impact Hub Houston at our monthly Community. Connection. meetup — a HUMAN-centered space to step away from the grind and into community with fellow impact-driven founders.
Between the pitches, the pivots, and the pressure to always have it together, it's easy to forget that the most valuable resource we have is each other. That's why we created Community. Connection. — a judgment-free zone that reminds you community isn't just a nice-to-have — it's essential. Whether you need to reflect, reconnect, recharge, or simply remember that you're not alone, join us for a moment where you can stop performing and simply BE.
Come as you are, with whatever joys, challenges, or questions you're facing right now. Celebrating a breakthrough? Navigating uncertainty? Feeling stuck or burned out? All of it is welcome here. Just bring your authentic self and a willingness to listen, share, and be present with others who understand the unique challenges and rewards of building something meaningful.
Community. Connection. Show up, share out, and shine on!
This session will be facilitated by IHH Team + Community Member Tracie Jae, The Quiet Rebel.
by | Oct 27, 2026
Join Impact Hub Houston's monthly space for entrepreneurs & changemakers to be Actively HUMAN, together. Led by Tracie Jae (The Quiet Rebel)
**SUMMER PAUSE**
During June & July 2026 - we invite you to join us for unstructured community co-working time.
Mark Your Calendar: It's Time to Connect!
Are you working on a solution or startup that creates positive impact in our community? Then you have a standing invitation to join Impact Hub Houston at our monthly Community. Connection. meetup — a HUMAN-centered space to step away from the grind and into community with fellow impact-driven founders.
Between the pitches, the pivots, and the pressure to always have it together, it's easy to forget that the most valuable resource we have is each other. That's why we created Community. Connection. — a judgment-free zone that reminds you community isn't just a nice-to-have — it's essential. Whether you need to reflect, reconnect, recharge, or simply remember that you're not alone, join us for a moment where you can stop performing and simply BE.
Come as you are, with whatever joys, challenges, or questions you're facing right now. Celebrating a breakthrough? Navigating uncertainty? Feeling stuck or burned out? All of it is welcome here. Just bring your authentic self and a willingness to listen, share, and be present with others who understand the unique challenges and rewards of building something meaningful.
Community. Connection. Show up, share out, and shine on!
This session will be facilitated by IHH Team + Community Member Tracie Jae, The Quiet Rebel.
by Grace Rodriguez | Oct 5, 2026
Eight years of ideas, connections, experiments, collaborations, pivots, and people who believe Houston can be better because of what we build together.
On October 30, we’re celebrating 8 years of Impact Hub Houston and the community that continues to shape what comes next.
Come spend the day with us as we look back at where we’ve been, celebrate some of the people and organizations who make this community what it is, and experience the work happening across the Impact Hub Houston ecosystem today.
At the center of the celebration will be our Community Showcase, featuring Impact Hub members whose businesses, organizations, products, and ideas are creating impact across our four Crews: Well Beings, Better Together, Work & Wealth, and Planet Positive.
There will also be plenty of room to play, snack, reconnect with people, and meet new friends and potential collaborators.
Whether you’ve been part of Impact Hub Houston since the beginning, found us somewhere along the way, or are just getting to know the community, please join us this October 30th at the Ion!
RSVP and Join Us on Friday, October 30, from 2pm –6pm: https://luma.com/66yyg93a
We can’t wait to celebrate with you!
by Grace Rodriguez | Oct 1, 2026
Join visual thinkers from all walks of life for a chill meetup at The Ion, where creativity meets visuals and fresh ideas flow freely.
Think Visual Meetups are monthly in-person events for professionals in any industry looking to expand their visual communication toolkit and be inspired by meaningful stories about the power of creativity and visual storytelling.
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Creating Space for Community and Impact
What does it take to turn an empty room — or an unmet need — into a thriving community?Grace Rodriguez is dedicated to helping do-gooders do greater.
A serial entrepreneur with deep roots in public and private sector leadership, community development, and economic innovation, Grace has spent her career transforming ideas into tangible impact.She co-founded Station Houston, a tech startup hub, and Impact Hub Houston, the locally rooted, globally connected impact catalyst and innovation accelerator that serves as the host of Think Visual each month.At this month's meetup, Grace brings the conversation full circle — back to the space where it all happens — to explore what it really means to build something that lasts.
Join us on Friday, October 2nd to explore:
- What does it take to create a space, physical or otherwise, where community and creativity can thrive?
- How do you move from good intentions to meaningful, measurable impact?
- What have you learned about people, place, and purpose that no business plan could have taught you?
SUGGESTED MATERIALS
Some drawing materials are provided, so bring a sketchbook, an iPad, or other drawing tools to capture ideas and make them visual!
Think Visual Meetups are monthly in-person events launched in Sydney, Australia, by Alan Chen & Diana Ayoub of Sh8peshifters.
Working with other Visual Thinkers in Australia, India, Norway, Kenya, and Houston, Think Visual! Community is truly an international collaboration.
Perfect for community organizers, consultants, facilitators, educators, counselors, artists, healthcare providers, and anyone who works with people to understand complex systems and make an impact.
by houston | Dec 3, 2024
Join the Houston Marketing Alliance for an insightful and engaging lunch and learn session that will revolutionize your approach to marketing in the AI era. In this workshop, we’ll explore how companies can maintain human-centric authenticity and create meaningful connections through storytelling – even as artificial intelligence reshapes the marketing landscape.
✒️Workshop Highlights:
In this session, we’ll explore how to harness the power of authentic storytelling to create meaningful connections with your audience. Our expert facilitators will guide you through:
- Simplifying Authenticity: Learn how to express your true brand identity without overcomplicating your message.
- Building Marketing Confidence: Gain practical insights to bolster your confidence in marketing strategies that resonate.
- Aligning Purpose with Profitability: Discover how to effectively connect your organization’s mission to financial success.
- Framework for Storytelling in 2025: Develop a comprehensive framework for crafting authentic narratives that engage and inspire your audience in the coming years.
- FREE Lunch!
🤝Who Should Attend:
- Purpose-driven organizations
- CEOs of medium-sized businesses ($10 million – $1 billion)
- Marketing professionals and executives
- Individuals looking to sustain marketing momentum
- Fractional CMOs, CEOs, and COOs
- Fast-growing businesses seeking impactful strategies
Don’t miss this opportunity to refine your marketing approach and empower your storytelling in an age where authenticity matters more than ever. Lunch will be provided!
Reserve your spot today and transform the way you connect with your audience!
About Your Host:
For more information about Houston Marketing Alliance, visit our website or contact us at houstonmarketingalliance.com.
by houston | Dec 3, 2024
Join us for Black Entrepreneurs Week as we focus on procurement contracts and certifications, preparing entrepreneurs for World Cup!
