How a female founder is impacting education quality by targeting self-esteem through technology
Written by Impact Hub Houston Team member Camila Aguiar.
When you talk to Margo Jordan it is hard to imagine that she once suffered from low self-esteem. Yet, this confident and persuasive entrepreneur says she struggled when she was a little girl back in Milwaukee, WI, where she grew up. Today, she is a successful and passionate founder who turned her own struggle into an educational company that helps students overcome low self-esteem and depression. Her entrepreneurship journey started in 2013, after 10 years in the Army and a brief experience in the finance sector. She was only 26 years old when she opened her first company, a facility in Northeast Houston to offer enrichment programs for children, including day camps and workshops.
Thanks to a combination of creativity and strong knowledge in finance, Margo was able to develop her leadership skills and grow her business. But like many founders, she had to deal with unpredictable events that tested her resiliency and leadership skills. The first big challenge came in 2017 when Hurricane Harvey destroyed her facility in Northeast Houston. Nevertheless, Margo didn’t give up and was able to raise funds to continue serving families in Houston.
Two years later, another major disruption menaced her business. COVID forced her to stop the in-person programs, but also offered an opportunity to make a greater impact and help students cope with a new reality marked by isolation and uncertainty. She pivoted and focused all her efforts on her e-learning platform, Enrichly.
Currently, Enrichly has 500 subscribers and impacts more than 10,000 students from different grade levels and backgrounds. The platform offers self-esteem-based learning workshops and curriculum, live content with teens and influencers, and mental health resources. The goal is to help members build their confidence, recognize their capabilities, and put limitations in perspective. According to Margo, having high self-esteem helps prevent depression, anxiety disorders, and even suicide. It affects all aspects of life including academic performance.
When parents and schools from countries worldwide started coming back to her for help, she realized she was dealing with a global issue and started expanding her business outside the US. Her platform currently reaches members from 12 countries, mainly parents and educators trying to help students overcome depression and low self-esteem. Margo is also negotiating with corporations and schools in countries such as Brazil and the United Arab Emirates. Her most recent contract was with the Arabian American School, which will bring a self-esteem learning program to their campus middle school students in Dubai.
The power of connections
As a visionary entrepreneur, Margo thinks it is important to take risks and learn from mistakes. She recognizes the value of connections and resources for her business. In 2021, Margo was selected to participate in a three-month support program offered by Impact HUB Houston in partnership with Frost Bank. Since May, she and seven additional Founder women had weekly meetings with advisors and mentors to refine their business model. The program has also helped them gain a deeper understanding of business and financial management, while working on their pitching and funding model.
“The amount of resources we received are invaluable. Being able to connect with Grace and Michelle has allowed me to put some of the pieces I’ve been missing together. Grace and I worked on my diagnostic and defined a lot of what my company does and gave me a more concrete plan moving forward. This was very instrumental in making sure I’m capturing my impact more efficiently,” says Margo.
Margo’s next steps include launching the Enrichly app and growing her membership program. She is also working on a side project to help students develop leadership skills and an entrepreneurial mindset. She admits it was particularly difficult to build her reputation and raise money being a Black woman, and she wants to inspire others to believe in themselves and fight for their dreams. Considering her personal story, and the passionate way she talks about her mission, Margo is certainly a great inspiration.
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