Startup marketing can feel overwhelming. However, a well-thought-out and appropriately scoped marketing plan will greatly impact your success. In this session two startup marketing veterans will show you how to create that marketing plan while ensuring that it fits the goals of your business and your available resources. Topics covered will include website optimization and how to prioritize marketing channels.

Dan LaBelle has been leading marketing initiatives for companies of all sizes for over 20 years. Earlier in his career Dan founded a successful marketing agency that served clients such as Southern California Edison, University of Irvine, and others. Most recently he spent several years in the Bay Area and Seattle mastering the complexity of marketing Software-as-a-Solution (SaaS) software while building several high functioning multi-member marketing teams from scratch. When not geeking out over marketing metrics, Dan can be found going for walks with his wife Cindy, playing far too many video games or adding another model to his much too large Lego collection.

Sam Engel has been building brands and marketing programs for more than a decade, both in-house and as an agency partner. Sam’s career spans brands large and small, including the National MS Society and Pinchot University (now merged with Presidio Graduate School), the top US graduate school in sustainability. In his spare time, Sam enjoys outdoor adventures, running with his dog Freya, and tabletop gaming.

We are in unprecedented times. We all know that the current pandemic will have an impact on entire societies and economies on an unparalleled scale. How this will unfold is uncertain, but one thing is for sure: normal is over. Join us with English economist, Kate Raworth, and filmmaker, Renée Scheltema, to discuss this period of transition.

The New Normal Foundation and Impact Hub Amsterdam invite you to our virtual screening of the award-winning documentary, Normal is Over. Simultaneously screening in 10 different countries, the international live stream will be followed by an unmissable Q&A with the filmmaker, Renée Scheltema, and the renegade economist, Kate Raworth. Creator of the Doughnut Economy, Raworth focuses on developing the necessary economic mindset and model to balance the 21st century’s social and ecological challenges.

About Normal is Over

Normal Is Over is an award-winning documentary about humanity’s wisest responses to climate change, species extinction, resource depletion, income inequality and the intersections between these issues. A film connecting the dots, looks at the financial and economical paradigm underlying our planetary problems, while offering various SOLUTIONS to reverse the path of global decline. The filmmaker, Renée Scheltema, takes off on an international journey searching for solutions. See the trailer here.

Details

16:00 – 18:00 – Screening Normal is Over

18:00 – 19:00 – Q&A with Renée Scheltema & Kate Raworth

Price: €10 (proceeds after costs will be donated to the New Normal Foundation to support their impactful work!)

Note: During the event, we will have an introduction and stream the documentary live, followed by the Q&A. For those who may not have as much time on the day, we will send you the link to the documentary 1 week before the event. You can watch it in your own time and then join the Q&A from 18:00 – 19:00 to dive deeper into these topics.

We’re looking forward to seeing you there!

Ist die Schweiz bereit für einen Systemwechsel?

Ein erfolgreicher Übergang von einem linearem Wirtschaftsmodell zur Kreislaufwirtschaft benötigt solide politische Rahmenbedingungen und öffentliches Verständnis für den Nutzen eines solchen Modells, sowohl aus der ökologischen als auch aus der wirtschaftlichen Perspective.

Was ist der aktuelle Stand in der Schweiz? Welche Beispiele aus dem Ausland könnten unseren Übergang zu einer Kreislaufwirtschaft inspirieren? Welcher gesetzlicher Rahmen sollte eingeführt werden um unsere Abhängigkeit von begrenzten Ressourcen zu reduzieren und den Wert von uns genutzter natürliche Ressourcen und Materialien so effizient wie möglich auszuschöpfen?

Are we on track for a system change in Switzerland?

A successful transition from a linear into a circular economy requires solid political framework conditions and public understanding of the benefits that circularity can bring to society not only from an environmental, but also from an economic and social point of view.

Where do we stand in Switzerland? Which best-practices from abroad could inspire our transition to a circular economy? What policies and norms should be adopted to further reduce our dependence on finite resources and keep natural resources and materials we use at their highest value within the economic circle?

Event language: English and German (speakers and participants may choose the language they want to use)

SPEAKERS

– Nils Moussu, Program Manager Circular Economy, sanu durabilitas

– Iva Stamenkovic, Research Assistant, Ph.D. student SNF, University of Lucerne

– Luca Urgese, Präsident FDP. Die Liberalen Basel-Stadt, Grossrat

– Esther Keller, Grossrätin Basel-Stadt, Grünliberale

– Kaspar Sutter, Grosser Rat Basel Stadt, SP

– Moderation: Daniel Ziegerer, Director of the sanu durabilitas Foundation

ÜBER DIE EVENT PARTNER

Die Stiftung sanu durabilitas ist ein unabhängiger Think and Do Tank mit Sitz in Biel/Bienne. Sie will dazu beitragen, dass neue wirksame und praxistaugliche Lösungen für den Übergang zu mehr Nachhaltigkeit in der Schweiz zur Verfügung stehen und in Wirtschaft, Politik und Verwaltung Anwendung finden, sowie dass verbesserte institutionelle Rahmenbedingungen für die Nachhaltigkeit existieren. In Zusammenarbeit mit Partner/innen aus Forschung, Wirtschaft, Politik, Verwaltung und der Zivilgesellschaft identifiziert sanu durabilitas vielversprechende Lösungsansätze, entwickelt diese weiter, testet sie in der Anwendung, erarbeitet Empfehlungen und bringt diese Entscheidungsträger/innen und der Öffentlichkeit gezielt zur Kenntnis. Die aktuellen Schwerpunktthemen von sanu durabilitas sind «Kreislaufwirtschaft», «Nachhaltige Nutzung der Ressource Boden» und «Soziale Kohäsion im gesellschaftlichen Wandel».

Als Mitglied der schweizweiten Circular Economy Transition Initiative fördert der Impact Hub Basel den Übergang in die Kreislaufwirtschaft auf lokaler wie auch nationaler Ebene. Die Initiative und deren Events richten sich an individuelle Personen, Start-ups wie auch grössere Unternehmen.

ABOUT THE EVENT PARTNERS

sanu durabilitas Foundation is an independent Think and Do Tank based in Biel/Bienne. Its aim is to develop new practice-oriented and effective solutions for the transition towards a sustainable Switzerland which are being applied in economy, policy and public administration and also to improve the institutional framework conditions for sustainability. In collaboration with partners from research, business, politics, administration and civil society, sanu durabilitas identifies promising solutions, develops them further, tests their application in the field, draws up recommendations, and brings them to the attention of decision-makers and the general public. The current focus areas of sanu durabilitas are circular economy, sustainable use of soils, and social cohesion in a changing society.

As a member of the Swiss-wide Circular Economy Transition Initiative, Impact Hub Basel seeks to accelerate the transition to the circular economy at a local and national level. The program is aimed at interested individuals, startups as well as larger companies.

“The mind is definitely something that can be transformed, and meditation is a means to transform it” – Dalai Lama

Always the second Tuesday of the month at 8.30am, we come together for a shared guided meditation or self-care practice of 30 minutes. Our community member George and others lead these practices of loving-kindness. No prior experience required. The participation is free of charge, however donations are welcome.

We meet at the Chill Spot on the 2nd floor, where the hammocks are.

You cannot make it in time? No problem! Join Zoom Meeting

https://us02web.zoom.us/j/87290420892

Meeting ID: 872 9042 0892

PS: Not a member yet? Check out our Membership Packages here: https://basel.impacthub.net/en/become-a-member/ and email us: [email protected]

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Please note that by registering and participating in this event, you agree to the recording of your appearance and/or your voice, which Verein Impact Hub Basel can publish in photos, videos and accompanying sound recordings via online and offline media and for marketing purposes.

According to a recent report by TechLeap.nl, in the past ten years, barely 5.7 percent of all investments in Dutch startups went to companies with a female co-founder. This huge disparity translates into investment amounts, where startups founded by men received an average of 5.6 million euros in 2018, compared to 1 million euros going to those with female founders. While providing female entrepreneurs with fairer opportunities and access to funding is integral to an equal and just market, mixed teams also perform better. International studies show that startups that embrace diversity are more versatile and resilient. What’s more, investing in female-led endeavours has double impact: more opportunities provided for entrepreneurs means more social impact!

Keynote 

Our special keynote speaker is Hedda Pahlson-Moller, founder and CEO of TIIME.org. Hedda is a private investor, independent director, adjunct professor, and advisor on issues related to impact finance, sustainability and diversity management.

Hedda is an active board member on funds and organisations working with and towards triple bottom line and positive societal impact. Her focus is on inclusion, gender-lens investing and climate change financing.

Cases

Mariah Mansvelt Beck, co-founder of YONI, discusses her experiences with investment and investors. It’s been quite a ride already and a lot of lessons learned, to share with entrepreneurs and investors alike.

Followed by a conversation with Bertrand van Leersum, investment manager at Borksi Fund, which invests in female entrepreneurs. The major banks of the Netherlands are the current investors in the fund, and they are looking for more investors, such as family offices.

Program

14:45 Virtual walk-in

15:00 Welcome by Tatiana Glad, introducing Impact Hub learning and opportunities for female entrepreneurs.

15:10 Welcome & Keynote by Hedda Pahlson-Moller, followed by Q&A.

16.00 Conversation with Mariah Mansvelt Beck, co-founder of YONI and Bertrand van Leersum, investment manager at Borksi Fund.

16:40 Q&A

16:45 Closing

This event is powered by Impact Hub Amsterdam & the City of Amsterdam

Join EnviroCentre’s Let’s Bike Ottawa for Extend Your Cycling Season! This workshop will teach you what you need to know to feel comfortable biking year round. In this workshop, you will learn tips, tricks and tools to extend your cycling season. We will review route planning, techniques, and simple suggestions for winter bike maintenance. The goal of this workshop is to help riders discover the joy of biking throughout the year.

Jen has been biking year-round her whole life! She has been a guest speaker at the Winter Cycling Congress and crafted a Guide to Winter Cycling that has been shared nationally. With a BA in Geography and a keen interest in urban landscapes and programs that influence citizen behaviour, her passion for encouraging sustainable transportation and lighter living is reflected in her every day work!

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Brown Bag Lunches are Impact Hub Ottawa’s weekly lunch & learns led by Hubbers, for members and non-members alike. Topics vary each week, but you’re always sure to learn something new!

Can’t make it at 12 PM? Register and we’ll email you a recording of the presentation to watch at your convenience.

Tickets are free

We have removed our ‘Helping Hand Donation’ ticketing option and offer the following suggestions should you wish to donate, instead, to an organization working to support anti-racism in Canada:

• Community Relief Fund for Black and Indigenous LGBTQ2S+ Artists
• Black Health Alliance
• Black Lives Matter Toronto
• Justice for Regis
• Canadian Civil Liberties Association
• A Fund for Black-led Mental Health Supports
• Black Legal Action Centre
• Black Youth Helpline

* A Zoom link will be provided once you sign up via Eventbrite!*